AI And Impersonation
AI-generated review scam
Fake reviews created or boosted with AI.
What it means
Scammers use AI-written reviews, fake profiles, or copied images to make a product, service, app, investment, or business look trustworthy.
Example
A new online store has hundreds of glowing reviews that sound similar and were posted around the same time.
Warning signs
- Many reviews use similar wording.
- Reviews are vague and overly positive.
- Reviewer profiles look new or incomplete.
- Photos appear copied from other sites.
Safer next steps
- Check reviews across multiple independent sites.
- Look for detailed negative and neutral reviews.
- Research the business name with words like scam or complaint.
- Use payment methods with dispute protection.